Для того, чтобы построить такой Квадрант критериев оценки у Gartner довольно много:
Ability to Execute
Product/Service: Core goods and services offered
by the vendor for the defined market. This includes current product/service
capabilities, quality, feature sets, skills and so on, whether offered natively
or through OEM agreements/partnerships as defined in the market definition and
detailed in the subcriteria.
Overall Viability: Viability includes an
assessment of the overall organization's financial health, the financial and
practical success of the business unit, and the likelihood that the individual
business unit will continue investing in the product, will continue offering
the product and will advance the state of the art within the organization's
portfolio of products.
Sales Execution/Pricing: The vendor's
capabilities in all presales activities and the structure that supports them.
This includes deal management, pricing and negotiation, presales support, and
the overall effectiveness of the sales channel.
Market Responsiveness/Record: Ability to
respond, change direction, be flexible and achieve competitive success as opportunities
develop, competitors act, customer needs evolve and market dynamics change.
This criterion also considers the vendor's history of responsiveness.
Marketing Execution: The clarity, quality,
creativity and efficacy of programs designed to deliver the organization's
message to influence the market, promote the brand and business, increase
awareness of the products, and establish a positive identification with the
product/brand and organization in the minds of buyers. This "mind
share" can be driven by a combination of publicity, promotional
initiatives, thought leadership, word of mouth and sales activities.
Customer Experience: Relationships, products and
services/programs that enable clients to be successful with the products
evaluated. Specifically, this includes the ways customers receive technical
support or account support. This can also include ancillary tools, customer
support programs (and the quality thereof), availability of user groups,
service-level agreements and so on.
Operations: The ability of the organization to
meet its goals and commitments. Factors include the quality of the
organizational structure, including skills, experiences, programs, systems and
other vehicles that enable the organization to operate effectively and
efficiently on an ongoing basis.
Completeness of Vision
Market Understanding: Ability of the vendor to
understand buyers' wants and needs and to translate those into products and
services. Vendors that show the highest degree of vision listen to and
understand buyers' wants and needs, and can shape or enhance those with their
added vision.
Marketing Strategy: A clear, differentiated set
of messages consistently communicated throughout the organization and
externalized through the website, advertising, customer programs and
positioning statements.
Sales Strategy: The strategy for selling
products that uses the appropriate network of direct and indirect sales,
marketing, service, and communication affiliates that extend the scope and
depth of market reach, skills, expertise, technologies, services and the
customer base.
Offering (Product) Strategy: The vendor's
approach to product development and delivery that emphasizes differentiation,
functionality, methodology and feature sets as they map to current and future
requirements.
Business Model: The soundness and logic of the
vendor's underlying business proposition.
Vertical/Industry Strategy: The vendor's
strategy to direct resources, skills and offerings to meet the specific needs
of individual market segments, including vertical markets.
Innovation: Direct, related, complementary and
synergistic layouts of resources, expertise or capital for investment,
consolidation, defensive or pre-emptive purposes.
Geographic Strategy: The vendor's strategy to
direct resources, skills and offerings to meet the specific needs of
geographies outside the "home" or native geography, either directly
or through partners, channels and subsidiaries as appropriate for that
geography and market.
В любом случае это субъективная оценка, ее можно принять во внимание, но, для каждой задачи необходимо оценивать продукты по своим критериям, одним из которых может быть позиция в отчете Gartner:)
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